Eventually there will be a day when an enterprise SEO firm do not need to be concerned about running mobile compatibility tests, but that time has yet to arrive in 2018.
A number of the hosts that are running programs for businesses to have their enterprise online still fall short of the basic requirements to translate that information onto handheld devices.
Companies can therefore spend thousands of dollars wanting to optimize their content and boost their standings, yet struggle to gain a foothold because their mobile performance is so poor.
To be viable and successful in this day and age, you must have perfect navigation from the Samsung Galaxy to the Apple iPhone, the Blackberry, HTC, Motorola and more.
So how can your business website be running in accordance with these demands exactly?
Let us showcase the techniques to run the check for you.
Structured Data Markup
Sites like Google now utilise rich snippets to highlight the top results in a niche, and to be running a successful SEO initiative for mobile users, you must ensure that the structured data markup is working correctly. Google will run their own test to see that you are in the right category and obtaining the right results, and to do this it needs the right boxes ticked. From the heading to the tags, the description, the logo, the contact details and elsewhere, there needs to be clarity with the data that is provided.
If there is one factor that drives mobile SEO success, it is site speed. This is fundamental to earning ranking points with Google because a high bounce rate will damage your reputation and undo much of the groundwork you have implemented. Slow speed can pertain to a number of issues, mostly surrounding amount of content and its synchronicity with mobile products. The faster your site runs, the longer you can keep visitors sitting on your page and scrolling for information. If there is only one check you have time to run, check for site speed.
Acquire Suitable Fonts and Buttons
Chances are you have encountered a website on your mobile phone where the text and images are all out of proportion. Either sitting too small to read or to large to comprehend, it becomes obvious to the naked eye whether or not these organizations have done their SEO diligence. The fonts and buttons must be in appropriate size, and this is often done when the data is given appropriate values in relation to H1, H2 and H3 headings. Programs like WordPress will translate text according to the size of the screen, eliminating this hassle for the creator.
Video content drives mobile SEO momentum like few other initiatives. The ability to stream videos in high resolution is one of the tangible innovations that mobile brands have prioritized and to get the most out of your site on the phone, why not embed YouTube content? Consumers have widespread access to WiFi and 4G portals, so give them extra incentive to surf your pages.
Host Everything Under One Domain
An old tactic in the first stages of mobile SEO was to have one website for desktops and one for mobiles. Needless to say that we are years past that point and having a differentiation will only hurt your cause. Ensure that your domain is the same URL from one access point to the next.
There is no excuse in 2018 that holds weight when explaining why a site is struggling with SEO due to poor mobile compatibility. Regardless of the host of the domain, these are problems that can be fixed easily and without much distraction to the overall operation. Put simply, there is no scenario where mobile users can be put to one side in preference of desktop consumers, because they are now in the minority.