One area that is commonly overlooked is the discipline of social media optimization (SMO), which starts with the proper optimization of your social media profiles. Here’s an overview on how you can ensure your Facebook, Twitter, Google+ and YouTube profiles are properly optimized for search.
Page Title Tag: similar to the page title tag on one of the pages of your website, search engines pull the main name of your Facebook page as the page title tag. Although you can work keywords into your page name it’s best practice to establish the branding of your page with your official company name.
Page Meta Description: the ‘About’ field on your Facebook page acts as the meta description for your page, so it appears in search directly below the page name. This is your opportunity to describe your page with the use of some target keywords, keeping in mind you have 140 characters to do so.