The Do’s – In the present Post panda era, what you should have on your site is content that is unique-relevant and informative. Doing this is a way of making a site authoritative in terms of its content and you will attract good quality links eventually. You can have excellent write ups on the products-their uses-precautions-new trends-related industry news-anything that informs people more about what your site does! Create great video content for your site and allow people to share it on the web easily. To link back to your site, people have to find it easy to share on content online with the help of social media widgets.
Guest blogging is another good way by which you can establish yourself an authority in your niche. Write the latest on your industry on popular and related blogs, and see people linking to you themselves. Good quality content is the key here.
The Don’ts- Do not have duplicate content on your site. Do not guest blog for irrelevant sites. Do not mislead people with irrelevant content.